PayPal partnered with Google to offer a seamless payment solution for Google One subscriptions. The campaign needed to highlight the convenience and security of using PayPal while maintaining the visual identity of both established brands.
How to design a cohesive cross-platform experience that highlights the benefits of using PayPal for Google One subscriptions while maintaining both brands' visual identities?
I've orchestrated a seasonal campaign landing page design optimized for mobile devices, employing a strategic blend of imagery, pictograms, typographic hierarchy, and graphic elements. Through close collaboration with cross-functional teams, I've ensured that the design not only captivates but also effectively communicates the campaign's core message.
Desktop landing page design featuring 'Store your memories. Secure your payments.' messaging with family-focused hero imagery
Mobile campaign design featuring PayPal signup promotion for Google One services with family-focused imagery
Responsive design showing the PayPal and Google One integration across desktop and mobile